amavidiyo aku-inthanethi abe yingxenye ebalulekile yokuphila kwansuku zonke kwabantu abaningi.U-78% wabantu ubuka amavidiyo ku-inthanethi isonto ngalinye, futhi inani labantu ababuka amavidiyo aku-inthanethi nsuku zonke liphezulu ngokungu-55%.Ngenxa yalokho, amavidiyo abe okuqukethwe okubalulekile kokumaketha.Ngokocwaningo, u-54% wabathengi uncamela ukuphequlula amavidiyo ukuze bazi izinhlobo ezintsha noma imikhiqizo;uma igama elithi "ividiyo" lifakiwe esihlokweni se-imeyili, izinga lokuvula lenyuka kakhulu ngo-19%.Amaqiniso afakazele ukuthi amavidiyo angadonsa ukunaka kwababukeli abaningi futhi abize abantu ukuthi bathathe isinyathelo.Thatha i-ALS Ice Bucket Challenge njengesibonelo.Inselele iholele kumathegi ayizigidi ezingu-2.4 kumavidiyo enselele ku-Facebook ngokumaketha okubangelwa amagciwane, futhi umkhankaso ukhulise ngempumelelo imali engaphezu kwezigidi ezingu-40 zamadola aseMelika ezigulini ze-ALS.
Izisebenzi eziningi zokuthengisa ziyawazi amandla okumaketha anamandla wamavidiyo.Noma kunjalo, kunenkinga engqondweni yabo: iyiphi inkundla okufanele balayishe okuqukethwe ukuze bathole umphumela wokuphromotha ongcono kakhulu?Kulesi sihloko, sizoqhathanisa izici ze-Facebook ne-YouTube, okuyizinkundla zokuxhumana ezidume kakhulu namuhla.Futhi sithemba ukuthi lesi sihloko sizoba usizo kuwe.
Izici ze-Facebook
Abasebenzisi be-Facebook bafinyelele ezigidini eziyizinkulungwane ezingu-2.5 ngo-2019. Lokho kusho ukuthi cishe oyedwa wabantu abathathu emhlabeni une-akhawunti ye-Facebook.Manje i-Facebook iyinkundla yezokuxhumana ethandwa kakhulu emhlabeni.Ngomsebenzi "wokwabelana" ku-Facebook, ukusakaza bukhoma ividiyo ingasabalala ngokushesha ku-Facebook ukuze kufinyelele izithameli ezinkulu.Ngaphezu kwalokho, kunezindikimba eziningi ezahlukene zemiphakathi ku-Facebook.Kubasebenzisi be-Facebook, ukujoyina imiphakathi kuyindlela enhle kakhulu yokuthola ulwazi olubalulekile nolujabulisayo kubangani babo.Kubaphathi bezentengiso, ukuphatha umphakathi kusho ukuqoqa abantu abaningi abanezintshisekelo ezifanayo.Umphakathi ungaba inkundla yokumaketha komkhiqizo.
Nokho, i-Facebook ayiphelele.Ubuthakathaka be-Facebook ukuthi ayikho indlela yokukhomba, okwenza ukufinyeleleka kokuqukethwe kwe-Facebook kukhawulelwe endaweni yesikhulumi.Cishe akunakwenzeka ukusesha okuthunyelwe ku-Facebook usebenzisa i-Google, Yahoo, noma izinjini zokusesha ze-Bing.Ngakho-ke, inkundla ye-Facebook ayisekeli ukulungiselelwa kwenjini yokusesha (SEO).Ngaphandle kwalokho, i-Facebook yethula okuthunyelwe kwakamuva okubuyekeziwe kubasebenzisi, futhi ukufinyeleleka kokuthunyelwe okudala kuphansi kakhulu.
Ngakho-ke, okuqukethwe ku-Facebook akukwazi ukukhulisa ukwethembeka kwakho ngokubuka ithrafikhi.Ngokuvamile, okuthunyelwe kwakho ku-Facebook kukhawulelwe kubangani bakho kuphela.Uma ufuna ukuba nabantu abaningi ozosebenzisana nokuthunyelwe kwakho, kufanele unwebe inkundla yokuxhumana nabantu abaningi ukuze ubandakanye ababukeli abaningi.
Izici ze-YouTube
I-YouTube iyinkundla yokuqala emhlabeni jikelele yokubuka amavidiyo aku-inthanethi.Abasebenzisi bangalayisha, babukele, babelane ngamavidiyo futhi bashiye amazwana ku-YouTube.Njengoba abadali bokuqukethwe beqhubeka bekhula, okuqukethwe okuhlukahlukene kuya ngokuya kukhanga ababukeli ukuthi banamathele ku-YouTube.Manje, abantu abangaphezu kwesigidigidi esisodwa basebenzisa i-YouTube emhlabeni wonke.Inani elikhulu lokuqukethwe kwevidiyo ligcinwe ku-YouTube - amahora angama-400 wokuqukethwe kwamavidiyo alayishwe ku-YouTube njalo ngehora;abantu bachitha amahora ayizigidi eziyinkulungwane bebuka i-YouTube ngosuku.
I-YouTube manje isiyinjini yokusesha yesibili ngobukhulu, ngemva nje kwenkampani engumzali wayo, i-Google.Abasebenzisi bangafinyelela amavidiyo ngokusesha amagama angukhiye ku-YouTube.Indlela yokusebenza ivumela okuqukethwe kwekhwalithi ephezulu ku-YouTube ukuthi kuqongelele ukwethembeka okuvela kuthrafikhi yokubuka.Abasebenzisi basengathola kalula okuqukethwe okubalulekile ngokusesha ngegama elingukhiye noma ngabe okuthunyelwe kudala.I-YouTube inenzuzo ye-SEO i-Facebook engenayo.
Impumelelo ye-YouTube iyanda abantu ababuka amavidiyo ku-YouTube kunaku-TV.Umkhuba uphoqa iziteshi ze-TV zendabuko ukuthi zilayishe okuqukethwe futhi zisakaze bukhoma amavidiyo ku-YouTube ukuze zithole ithrafikhi eyengeziwe, ehlobene kakhulu nemali engenayo yezikhangiso.Ukuqamba okusha kwe-YouTube kushintsha izimo zemboni yezindaba, futhi kuholela ohlotsheni olusha lwabaholi bemibono ababalulekile "njengabasebenzisi be-YouTube" kanye "Nosaziwayo Be-inthanethi."
Okungu-1+1 Kungaba Kukhulu Kunamapulatifomu Evidiyo Ekabili Amabili Isixazululo Sokusakaza Bukhoma
Ividiyo yokusakaza bukhoma isiphenduke enye yezinto ezibalulekile zokuthengisa namuhla.Ngaphambi kokwethula umkhankaso wokumaketha ngevidiyo, abaphathi bezokumaketha kumele bakhombe izethameli zabo (TA) kanye nezinkomba zokusebenza ezibalulekile (ama-KPI) ngoba izinkundla ezihlukene zinezici ezihlukile.Isibonelo, i-Facebook ingafinyelela izethameli eziningi futhi inezinga eliphezulu lokuzibandakanya nezilaleli.Nokho, abantu bachitha ngaphansi kwamasekhondi angu-30 bebuka ividiyo ku-Facebook, kuyilapho isilinganiso sesikhathi sokubuka ividiyo ngayinye singaphezu kwemizuzu eyishumi ku-YouTube.Leli qiniso lifakazela ukuthi i-YouTube iyinkundla enamandla yokubuka amavidiyo.
Njengomkhiqizi wemidiya ohlakaniphile, kubalulekile ukusebenzisa kahle izinzuzo zenkundla ngayinye.Ukwengeza, kuyasiza futhi ukusakaza bukhoma okuqukethwe kwevidiyo yakho ezisekelweni eziningi ngangokunokwenzeka.Kubalulekile ukwenza ividiyo yakho ebukhoma ibandakanye ababukeli abaningi futhi ubenze bazimisele ukuchitha isikhathi esiningi kuvidiyo yakho.
Ngosizo lwamanethiwekhi okuxhumana nomphakathi, kulula kubaphathi bezentengiso ukuletha okuqukethwe kokumaketha emaqenjini ahlukene e-TA.Ngaphezu kwalokho, imikhankaso yokumaketha yemikhiqizo eminingi kanye ne-cross-platform isiphenduke indlela entsha yokumaketha kulezi zinsuku.Isibonelo, amaqembu amaningi akhiqiza bukhoma asakaza amavidiyo bukhoma ku-Facebook naku-YouTube kanye kanye ukuze okuqukethwe kwawo kufinyelele imiphakathi eyahlukene ngesikhathi esisodwa.Kuyokwakha uma abantu abaningi bengabuka ividiyo.
I-Datavideo ibona inkambiso yalokhu kusebenza kwemidiya.Ngakho-ke, sethule izifaki khodi zokusakaza bukhoma ezimbalwa ezisekela umsebenzi "wezinkundla ezimbili" zokusakaza bukhoma.Amamodeli asekela umsebenzi wokusakaza ombaxambili ahlanganisaI-NVS-34 H.264 I-Dual Streaming Encoder, i-innovativeI-KMU-200, kanye nentshaI-HS -1600T MARK II HDBaseT Isitudiyo Sokusakazwa Kwevidiyo Esiphathekayoinguqulo.Ngokuzayo, kuzoba namadivaysi okusakaza akabili atholakala ku-Datavideo.
Ngaphandle kwe-Facebook ne-YouTube, izinkundla eziningi zisekela ukusakaza bukhoma, njenge-Wowza.Uma umsebenzisi efuna ukusakaza bukhoma imicimbi kumapulatifomu amaningi, idvCloud, insizakalo yefu yokusakaza bukhoma evela ku-Datavideo, iyisixazululo esifanelekile sokusakaza bukhoma kwephuzu kuya kwephuzu.I-dvCloud ivumela abasebenzisi ukuthi basakaze bukhoma amavidiyo kumanethiwekhi amaningi okusabalalisa okuqukethwe (ama-CDN) ngaphandle komkhawulo wesikhathi.I-dvCloud Professional ihlanganisa amahora angenamkhawulo wokusakaza, imithombo ebukhoma efinyelela kwemihlanu ngasikhathi sinye, ukusakaza kufika kumapulatifomu angama-25 ngesikhathi esisodwa, kanye no-50GB wesitoreji samafu sokuqopha.Ukuze uthole ukwaziswa okwengeziwe nge-dvCloud, vakashelawww.dvcloud.tv.
Isikhathi sokuthumela: Apr-14-2022